The Mob Blog
There is a lot to learn from the success of wearable technology. Apple Watch success was a big part of the best quarter in Apple's history. In 2018, Apple watch success contributed to Apple's quarter. The wearable technology reached with over...
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Fitness brands are selling to millennials for massive profits for good reason. Millennials make up over a trillion dollars of discretionary purchases. That's a lot of buying power and influence. Millennials are 2.5X more likely to be an earlier adopter of technology compared...
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How Fitbit Turned 5,000 Steps into a Marketing Strategy Technological advances like cars, phones, and computers might have saved us a lot of time and effort. But the downside is that they've also contributed to our increasingly sedentary lifestyles. As a result,...
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How Push and Pull Marketing Has Made Fitbit a Bestseller We are living in a wearable world. Wearable technology is buzzing to a tune of an estimated $34 billion by 2020. What exactly is wearable technology? The devices offer functions from tracking,...
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In 2018, Apple was the first company to ever hit the trillion-dollar mark. A lot of this success is due to Steve Jobs's vision and marketing genius. The marketing strategy and genius that moved beyond the mac to music, fitness, and retail....
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